Team Assurance, a company specialising in collaborative team management solutions, recognised the need to expand their sales operations beyond founder-led efforts. To facilitate this growth and tap into the increasing demand for their product, they sought to onboard an experienced salesperson.
The technical orientation of Team Assurance's founders was its main obstacle. While they possessed deep expertise in manufacturing processes and all the technical elements of the product, building a comprehensive sales function was outside their domain expertise. The founders needed support. Not just in hiring the right talent, but in establishing a solid sales infrastructure, implementing the right technologies, and devising effective sales strategies.
Pointer stepped in to bridge this gap. Pointer assisting Team Assurance in identifying and recruiting a suitable sales professional. The chosen candidate was not only aligned with the company's vision but also brought the necessary sales acumen. The rep was known to Pointer and is a proven talent.
Pointer then worked closely with Team Assurance to build the sales systems from the ground up. This included setting up the right technologies, formulating sales processes, and providing all the necessary guidance for the new sales hire to excel.
To ensure a smooth transition and sustained success, Pointer committed to an extensive training and support program. Like all of Pointer’s placements, the new Business Development Manager received training 3 x per week and real-time asynchronous support for an entire year.
The collaboration with Pointer meant Team Assurance’s founders had all the support they needed. The sales hire quickly adapted to the new environment, effectively leveraging the systems and strategies put in place. Regular training sessions with Pointer facilitated continuous growth and skill enhancement.
Within the first months, there was a noticeable impact on sales figures and market penetration. The new sales strategy not only helped Team Assurance to reach new clients but also enhanced its overall sales infrastructure, setting a strong foundation for future growth.
Rep Quote, "Being able to learn from the best and practice with our peers has allowed me to continuously enhance my skillset and improve my output"