DisplaySweet, an industry leader in interactive property experiences, was facing a crucial phase in their growth. After successfully partnering with Pointer to enhance their outbound motion, DisplaySweet found themselves in need of a new Head of Sales. Their requirement was for an experienced leader who could not only formalise their sales processes and strategy but also spearhead their expansion into new markets.
The challenge lay in finding a sales leader who was not only experienced but also had the attributes to lead a startup through the scaleup phase. The ideal candidate needed to possess the expertise to refine existing processes, develop effective new strategies, and guide the company into uncharted market territories.
Leveraging the deep understanding of DisplaySweet’s business and needs, Pointer undertook the task of finding the perfect candidate. With over 100 qualified applicants, the process involved interviewing more than 50 accomplished heads of sales. Pointer meticulously narrowed down the field to the top 5 candidates, presenting them to DisplaySweet.
The outcome was exceptionally positive. DisplaySweet was thrilled with the quality of applicants and made a hire that instilled great confidence in their future direction. More than just facilitating the hiring process, Pointer committed to supporting the new Head of Sales for the subsequent year. This support would include providing advice, support, and insights as needed. While not engaging in weekly training like we would for more junior hires, Pointer would assist in building 3, 6, and 12-month plans, analysing potential challenges, and bringing in resources to support and bolster the candidate's success. This comprehensive approach by Pointer ensured that the new Head of Sales at DisplaySweet would have a robust foundation for success and a clear path for driving the company's growth in new markets.
