Evotix, a leading provider of health, safety, and employee wellbeing solutions, aimed to establish a significant presence in the Asia-Pacific region with a regional expansion through their new office in Melbourne. The company required three talented and skilled business development reps to support this strategic expansion.
The primary challenge was that the new regional sales leader was starting at the same time as these three new BDRs. This would put the new sales leader under a lot of pressure. Not only would he need to orient himself to the new market and product, but he would also need to spend a large amount of time training these junior reps.
Pointer put on an assessment day where the Evotix team could interview, test, and assess our top candidates. This allowed them to get a much better sense of their capabilities and pick better candidates.
We hired all three candidates at the same time to allow them to all be trained together.
Pointer provided ongoing training and real time async support for a month post-placement and then carried through with training three times per week for the remainder of the year.
Reps had live call coaching, could practise their pitches, got accustomed to their new market, learned all the BDR productivity hacks, and built an effective work routine supported by Pointers sales leaders, mentors, coaches, and team.
All reps were on target from their first month. One rep set a new international record for meetings booked in their first three months.
Rep Quote: “To think that some reps don’t get this level of support is scary. I am unequivocally better off because of the training and support Pointer provides” Asher Berlinski, BDR, Evotix
