Growth Forum, a new venture poised to make a significant impact on sales and revenue leaders through community led training was preparing for its launch. The key challenge was effectively communicating their value proposition to a large audience. As experienced sales and marketing leaders, they understood the importance of this step but lacked the deep technical expertise needed to build high-deliverability cold email systems capable of operating at scale.
The primary challenge for Growth Forum was to develop an outbound communication system that could reliably reach a vast audience. While the team had substantial experience in sales and marketing, they required specialised knowledge to create a system that could handle large volumes of cold emails with high deliverability rates.
Pointer was brought in advice on email deliverability and outbound operating systems. By leveraging our technical expertise, Pointer helped Growth Forum build a sophisticated, multi-domain, rotating inbox system. This system was designed to maximise email deliverability and efficiency, ensuring that Growth Forum could effectively reach their target audience with their messaging.
The solution implemented by Pointer proved to be highly successful. Growth Forum was able to send emails reliably and at scale, ensuring that their messages reached the intended inboxes. The outbound system established by Pointer laid a strong foundation for Growth Forum's marketing efforts, contributing to their early successes. The infrastructure, once set up, was ready and warmed up to send whenever needed.
The Growth Forum team still send their network to us to get the same advice they were given.