DisplaySweet, a leader in interactive property experiences, was in a crucial phase of enhancing their outbound motion without overburdening their existing sales team. Specialising in showroom and presentation technology for property developments. With a finite total addressable market, ensuring high conversion rates and maintaining quality engagement were imperative. However, managing a new junior hire for the outbound function could potentially impact the Sales Manager, who was also the company’s top individual contributor.
The main challenge was to maximize the engagement with potential clients without adding to the sales managers workload. Detailed list building and Ideal Client Profile matching was also needed as DisplaySweet had a strong market fit within certain verticals.
To address this challenge, Pointer stepped in to manage the outbound function. This allowed DisplaySweet to engage with potential clients more effectively, setting up over 100 meetings with ideal client profiles. Pointer’s intervention enabled the company to reach out to new prospects while ensuring that the existing sales team, including the Sales Manager, could focus on their primary responsibilities. Over the course of the operation, we supported their sales ops with a new Sales Engagement Platform implementation, list building and research as well as testing and benchmarking for outbound operations.
The collaboration with Pointer was highly successful. Not only did it lead to a significant number of new client meetings, but it also positively impacted business operations. Importantly, this was achieved without making the job of DisplaySweet’s sales leadership more challenging. The strategic approach adopted by Pointer proved crucial in helping DisplaySweet to expand its outreach and client engagement while maintaining the quality of its sales operations.
Rep Quote, "I love the fact that we all come from different employment backgrounds yet we work collaboratively together and value each others input"
