Why Pointer?

Why should you work with Pointer?

these are the reasons from the

Pointer Perspective:

We believe that the main reason to work with us comes down to who we are.

We are not just excellent sales professionals. 

We are fundamental optimists who believe we’re going to really make a significant impact in whatever we task ourselves with.

We go to extraordinary lengths to distinguish ourselves through world-class work which prioritises quality over speed, and speed over scope.

We make decisions by debating ideas, testing our assumptions, and putting data above opinions.

We’re passionate about working with kind and capable people who are able to give tactical feedback with a healthy dose of empathy and receive criticism with an equally healthy dose of curiosity.

We are resilient. we use the lessons we learn to overcome adversity, see the positive side and find the opportunity in every situation.

We strive to make the seemingly complex, simple. 

We’re proud of our achievements yet we consistently check our ego’s - knowing that when our clients win -we win.

End of story.

These are the reasons from the
Pointer Client Perspective:

  1. 1. Increased revenue in the short and long term

    “We really liked the team straight away but to be honest it came down to Return on Investment. Pointer offered the most professional and effective sales service with a better ROI than we had achieved with an in-house sales team.”

    2. Pointer has it covered.

    “Pointer has a team of Sales and Business Development Reps that are trained, tried and tested. They manage succession, tech, and reporting so we don't have to. They provide a simple growth plan laid out for the next year which significantly reduces our own management burden and makes for easy change management”

    3. Pointer are professionals. 

    “It gives us comfort to know we are dealing with a team who have the skills to get the job done.  They actively seek out feedback that they then use to improve the service delivered. No excuses, only solutions. This gives us the confidence to trust the team implicitly.”

    4. Communication creates confidence.

    “When we are working with the Pointer team we receive communication in more than just calls and emails. We get updates via team boards, on tasks and our CRM. We are actively asked to give feedback and when we do we feel it is received with open ears and then swiftly actioned.

    5. Pointer has never missed a deadline. 

    “The team help us set realistic timeframes for delivery. Once they have been set they are accountable to those deadlines and keep us updated with their progression along the way.

    6. Pointer is part of the team.

    We were sceptical to move away from having a full in-house team. Yet Pointer has provided us with a sales team covering all aspects of our business developments. They operate like a true partner who shares our ideas and growth. This has given us freedom from worry, reduced stress, and ultimately, success.”

In a nutshell.
The 10 reasons to work with us are:

  • Increased revenue in the short and long term
  • Instant energy injected into your company
  • Reduces management burden 
  • Easy change management
  • Full and proven system without months of research and years of trial and error
  • Instant feedback from the market to adopt if wanted
  • A full team covering all aspects of business developments
  • A true partner to share your ideas and growth with
  • A simple growth plan laid out for the next year
  • Freedom from worry, reduced stress, and ultimately, success.
  • Bonus - More time to focus on things you want to

To be the most professional and effective sales service

Equal opportunity employer

1% of profits go to charity

Staff get 1 day a month to volunteer

Use spare capacity to raise funds for charity

100% Australian Owned


What we do

What we do for you.

Sales as a Service

A revolutionary new offering allowing you  to hire a highly motivated, well trained and cohesive sales team. For a fraction of the price of a full team, you get a full suite of sales and marketing professionals

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b2b lead generation

Lead Generation

Gain lead from all streams. We attract potential clients to you using all available marketing methods, as well as go out and approach potential clients

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content marketing

Content Marketing

You clients spend a lot of time on social networks. Be it Linkedin or Instagram. . We help you engage clients online through curated content to blogs and socials

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Search Engine Marketing

Search Engine Marketing

Pay Per Click marketing is a highly effective way to draw clients to your site. Setting up your campaign correctly is key to getting a positive return on investment

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Search Engine Optimisation

Search Engine Optimisation

If you are not on the first page of Google, clients simply wont find you. We help clients find you by getting your site ranking for the keywords you need.

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Cold calling and cold-calling

Cold Calling

If there was a silver bullet for sales, this would be it. Nothing is as effective as picking up the phone. The problem is that is is very challenging. Our team loves cold calling.

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Copywriting services


Writing words that work is the single most important aspect of marketing. Nothing makes as big an impact as the messages you craft.

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Email sequencing and email automation

Email Outreach

A well curated email campaign can be highly effective when done well. When done badly, you can tarnish your brand. Both the copy and the tools need to be perfectly set up

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inside Sales

Inside Sales

Setting appointments and presenting your solution online. Let us handle the initial online meeting on your behalf to ensure that the prospect is a qualified and interested.

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Meet the Makers

Our Leadership Team

Our team is both location based with remote teams around Australia. Our callers are all local to the area they call. We are proud to help build Australian business

Marcus Cauchi
Ricky Pearl
Creative Director
Justine Gaitz
Regional Manager (Japan)
Richard Lalonde
“You can have everything you want in life, if you will just help people get what they want”
Zig Ziglar